The word Populist continues to cling to a place on the Symbolic Order it laid claim to at the end of 19th Century. In 1891, the year Gramsci was born, for us here in the United States, the word Populist meant "of the people." It was coined by the People's Party, which was a band of farmers who were fed up with bankers, corrupt corporate interests and financial elites, but mostly they were pissed off with bankers who soon enough became synonymous with New Yorkers.
Meanwhile in the Russia of the late 19th Century, along with a Temperance Movement that had resulted in an unpopular tax on Vodka, the word Populist emerged within the context of a political movement within the restless youth of upper and middle class society, as well as in the class of Russian political theorists and the host of Russian novelists. This movement was called the Narodniks. Narodnik still means "Of the People."
One of the results of Narodnik Activism was Tsar Alexander II's Emancipation of the Serfs. Serfs, or The Peasants, in Russia had hitherto been the property of landowners. A bold political move by the Tsar, which led to problems for landowners because former serfs where finding it difficult to satisfy the Redemption Payments required of them to compensate landowners for loss of property.
It didn't take long for the meaning contained in the phrase common as muck troublemakers to inch its why toward the word Populist. Soon enough the words simple, naïve, immature, tasteless, Hitler, Mussolini, socialist, communist and a bunch of other signifiers, and their meanings, cuddled up to Populist. The result, in the Symbolic Order of the upper echelons, Populism, or "Of the People," was a big red boo-boo on the face of civilization, it was a "Hell No" amongst after dinner port drinkers and anyone who'd just bought a new car or a pair of good boots.
Our recently elected Lady of the Light, Chantal Mouffe, has spent much of her life illuminating a Post-Structural analysis of discourse. Her own place on the Symbolic Order requires us to talk about a man with great hair who spent the last eleven or so years of his life in one of Mussolini's jails. The Point, grit your teeth, grow up, Antonio Gramsci's Cultural Hegemony is not a polite term for an obscene Epsteinian Escapade. The word Culture, not Killing, is the key
Cultural Hegemony is a theory about how a dominant social elite, class, or group, maintains power not through violence, force or economic coercion but through "ideological and cultural leadership that secures the 'spontaneous consent' of the masses." And here, it's safe to put 'spontaneous consent' very close to the word Irony on Gramsci's Symbolic Order
Be brave! While most of us seem to worship elites, kiss up to them, grovel for favors, dream of bringing home a millionaire, a second home in a Ulaanbaatar suburb near a golf course, try to remember that pretend as the elites might try, let them wear the beaky hat backwards all they want, elites don't like the help. They don't like sitting next to the help, they don't like to shop in the same shops as the help, they don't even like to fly on the same airplanes as the help.
In Antonio Gramsci's case, he followed a family tradition, he was arrested, but not for embezzlement like his dad, Antonio was arrested for conspiracy and incitement to civil war. At his trial the prosecutor summed up the purpose of the charges against him this way: "for twenty years we must stop this brain from working."
While in jail Antonio Gramsci wrote 30 notebooks and 3000 pages of very original contributions to political theory, including his thoughts on the creepy Fredrick Winslow Taylor otherwise known as Mr. Scientific Job Analysis, and that 5'10" shithead from Springwells Township in Michigan called Mr. Mass Production Henry Ford who took an axe to the meaning of the word craftsmanship, ruined the word brand and probably created that other imbecilic tool the world wide web refers to as influencers.
Ford and Taylor contributed mightily to the direction of a hegemony that began to flounder when Bill and Hillary Clinton crossed a picket line at a museum in Ohio and went on to lead a US Administration that for 8 years gave up on the working class, passed the 1994 Violent Crime Control and Law Enforcement Act that sent black men to jail for giving a policeman a funny look so William could fulfill a 'campaign' promise and it was a Presidency that produced a myth in the Democratic Party which was adopted by the Obama administration and I will paraphrase: "The only thing workers want out of their short life of service is a regular job, the odd day off and the occasional week of paid holiday."