Saint Monday. Marx's core definition of Alientation isn't about feeling lonely, it's about Structural Separation. His argument went on to suggest that the Industrial Machine alienates, or separates us people from the Product, from the Act of Production and from Nature. As a result the earth and its creatures become resources to be optimized.
This comforting and simplistic view from Marx, all rather fell apart when the Early Soviet Union decided to optimize the week by doing away with the weekend. Everyday a work day, a worker's day off spread across Stalin's Week, this way the machines never went idle. Why no one had ever thought of it before was a mystery to the cocktails and brunch crew.
And yes, in the barcodes of industrial man, Authentic has become a certified destination you can buy with a credit card after you've got your half a sourdough loaf wrapped in plastic.
There again the Eastern Dionysus was Shiva. Shiva was a long way from being a home owner on Mount Olympus. He was the rythmn of creation, preservation and destruction. His authentic was Lord of the Cosmic Dance, when he stopped dancing the cosmos vanished.
To Marx, Dionysus was probably an opiate and Shiva a savage who didn't understand why Hegel was upside-down
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